Regional Sales Manager, Central Region – Watkins Wellness – Cedar Rapids, IA

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Watkins Wellness

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We are hiring a Regional Sales Manager to join our Sales team!


As a Regional Sales Manager (RSM) for Watkins Wellness, you will provide consultative support to our dealer customers within a designated territory, by offering sales and marketing training to maximize their efforts as a spa retailer, and proactively selling Watkins Wellness’ spa and accessory products through our dealer channel. You will have a direct impact on our business as it relates to the sales of our leading spa and aquatic fitness products such as Hot Spring® Spas, Caldera® Spas, Freeflow Spas®, Fantasy Spas® and Endless Pools®.

The assigned region for this position includes Iowa, Illinois, and northern Missouri . The ideal candidate will reside in Des Moines or anywhere within the region provided there is reasonable access to various locations within.


  • Do you have a strong customer focus ? You will build and maintain positive working relationships with Watkins Wellness’ existing and potential dealer customers by providing consistent value through product and sales training, business partnering, dealer visits, effective communication, and systematic follow up.

  • Can you inspire others ? You’ll provide sales and marketing training on a regular basis to our existing dealers to help build capabilities and increase product knowledge to drive overall business performance.

  • Are you goal driven ? As a Regional Sales Manager on our team, you will need to be self-driven to meet our annual sales targets and help drive sales for our various product categories.

  • Can you execute programs ? You will be responsible for ensuring that our sales and marketing programs are implemented throughout your assigned region. You will also coordinate with corporate Sales, Marketing, Dealer Support and other internal staff to ensure that our programs and materials are utilized effectively.

  • Are you solutions minded ? You will work with your dealer customers and internal teams to problem solve as issue may arise related to areas such as delivery or technical problems, business challenges, product concerns, internal supply chain delays, etc.

  • Are you organized and detail-oriented ? You’ll actively manage your territory by planning your dealer visits and route loops, preparing meeting agendas, and providing regular updates to the Sales team and management through reports and presentation slides. You’ll also need to maintain accurate records and submit required expense and status reports on a scheduled basis.

  • Can you promote the business ? You will represent Watkins Wellness and our/or our dealer customers at local and national trade shows, internal and external conferences, promotional events, etc.


  • Bachelor’s Degree in Business Administration, Sales, Management, Marketing or related field is preferred. The equivalent combination of education and experience may be considered.

  • Five years’ experience in wholesale and retail sales. Experience working with consumer products, independent retailers, and Business-to-Business (B2B) channels is preferred. Experience working in the Pool and Spa industry is a plus.

  • Proven track record in meeting and exceeding sales goals on a regular basis. Demonstrated ability to motivate others, increase revenues, and work as a team essential.

  • Proficient user in MS Office applications. Must be able to prepare reports, presentations, charts, schedules, procedures, and other data as necessary.

  • Excellent communication skills with the ability to interact with all levels within the organization as well as strong ability to work in a team environment, are required to be successful in this position.

  • Must be willing and able to travel approx. 110 days/nights per year (when safe to do so). Valid driver’s license with good driving record is required.


At Watkins Wellness, we believe that everyone should ‘Feel good. Live well’. We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

As we move beyond the COVID-19 pandemic, our newly created One Watkins Return-to-Work policy is designed to meet the needs of both our business and our employees. The One Watkins program offers remote, hybrid, and onsite employment opportunities which are based on business needs, employee preference, and business performance. Ultimately, our goal is to remain One Watkins, with one vision and one set of values that dictate Who We Are and What We Do, regardless of where we are physically working.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision and depth perception. The noise level in the work environment is usually quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Full time

Watkins (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.


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